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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 42 ) 〈TOP〉
  1. 李嘉文(2003),贊助高中聯賽對NIKE品牌權益影響之研究。載於程紹同(主編):運動行銷與贊助研究,63-81。台北市:師大書苑。
  2. 周美伶、張金鶚(2005),購屋搜尋期間影響因素之研究,『管理評論』24(1):pp133-150。
  3. 馬誠謙(2014),服務品質、品牌形象與顧客滿意度對購買意願之影響-以中部地區房仲業為例,朝陽科技大學企業管理系碩士論文。
  4. 郭亭亞(2010),品牌形象、服務品質和顧客滿意度關係之研究-以Q珠寶店為例。育達科大學報 25期(2010年12月) ,頁57 -78。
  5. 陳建勝(2011),購屋決策與建設公司行銷組合之研究-以台北市為例。元智大學管理碩士在職專班學位論文。89。1-89。
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