桃園縣市農會經營績效評估模式建立之研究－局部灰關聯分析法之應用

A Study on the Operation Performance Evaluation Model of Farmer’s Association in Taoyuan County and City─An Application of the Localized Grey Relational Analysis

郭志遠(Zi-Yan Kao)

指導教授 ： 林永順

國立屏東科技大學/管理學院/農企業管理系所/碩士(2009年)

https://doi.org/10.6346/NPUST.2009.00213

摘要

公正評估農會之營運績效為強化農會經營之最重要的課題。然如何建立兼具公正、有效的評估方式及選擇何種研究樣本為達成目標之首要條件，而因為農會組織的特殊性導致較難直接衡量出農會總體經營績效，故以往相關研究多集中於信用部績效，客觀性有待商榷。有鑑於此，本研究嘗試以灰關聯方法建立出總體績效評估模型，並探討其績效是否持續穩定。本研究選定桃園地區十二間基層農會作為樣本，實證結果顯示大園鄉農會為桃園縣市基層農會中績效排名第一，其次為桃園市農會，並了解短期內(2004年至2008年)整體經營績效顯著具有持續性。此外亦得出越偏向都市型農會之經營核心越趨向信用部，及當地農民理論面認知水準較為不足等結論。

關鍵字

農會 ； 經營績效 ； 灰關聯分析

並列摘要

Estimating operation effect fairly in farmer’s organizations is the most important issue. Therefore we have to build up the model that is able to estimate operation effect effectively and fairly, and have to choose the effective research samples in the first place. The farmer’s organization in Taiwan is more special than other organizations. So how to estimate operation effect directly is very difficult. Therefore many researches about this issue relate to focus on banking effect. It is not to estimate operation effect fairly in farmer’s organizations. For this reason the research tries to use gray relation to build up the model estimating operation effect. And we research the effect if it is able to stable to preserve. The basic level of farmer’s organizations in Taoyuan county and city is chosen by the samples of this research. This research is generalized several conclusions. The first, the best basic level of farmer’s organization of the operation effect in Taoyuan is Dayuan Township, and the second is Taoyuan City. Besides, the effect is stable to preserve. The second conclusion is the core of operation in farmer’s organization in city leans on banking. Finally, the conclusion of this research is the formers in this area out of theory knowledge.

並列關鍵字

Farmer’s Organization ； Performance ； Grey Relational Analysis

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