開放大陸地區人民來台觀光政策推動方案對國際觀光旅館經營績效之影響

吳素菁

doi:10.6346/NPUST.2008.00129

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開放大陸地區人民來台觀光政策推動方案對國際觀光旅館經營績效之影響

The Impact of the Promotion Program for the Liberalization of Taiwan Visits by People from the Mainland Area on International Tourist Hotels’ Performance

吳素菁 , Masters　　Advisor：鄭文英　　

繁體中文 DOI： 10.6346/NPUST.2008.00129

觀光產業； BCG矩陣；平衡計分卡(BSC) ；資料包絡分析法(DEA) ；績效評估； Tourism Industry ； BCG matrix ； Balanced Scorecard(BSC) ； Data Envelopment Analysis(DEA) ； Performance Measurement

Abstract │ Reference (93) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

This study applies the BCG matrix from the market share and growth rate. The Government’s policy that allows mainlanders to come to Taiwan as tourists in 2002, affects the operating performance of the international tourist hotels in Taiwan. And through the implementation of the BSC strategy using improving internal process and learning dimensions for the input variables; customer satisfaction and financial performance for output variables, we can measure the combined financial and non-financial performance of the hotel. The application of Data Envelopment Analysis (DEA), which uses pure technical efficiency analysis and scale of efficiency analysis to study the actual business performance and the changes in efficiency that allows us to understand the changes in inter-period productivity index. This provides references for international tourism in Taiwan and can be used to upgrade operational efficiency and profitability. The results showed that: (1) in these five years, PE, TE and SE of international tourist hotels in Taiwan which’s geometric mean is in recession. (3) the changes in efficiency of Malmquist, TFP-ch, SE-ch, TECH-ch, EFF-ch are on a downside. (2) the efficiency of "Star" and "Cow" hotel are bigger than "problem" and "Dog" hotel.

Reference ( 93 ) 〈TOP〉

王斐青、尚瑞國（2004），利潤中心制度與臺灣地區國際觀光旅館經營效率:DEA方法之應用」，企業管理學報，第61期，第99-120頁。
連結：
王斐青、洪維廷、尚瑞國（2005），臺灣地區國際觀光旅館產業生產力變動之研究，亞太經濟管理評論，第九卷，第一期。
連結：
王緒鴻(2006)，探討國際觀光旅館之經營績效-結合平衡計分卡及資料包絡分析法，國立高雄餐旅學院旅遊管理研究所碩士論文。
連結：
張德儀、黃旭男（2006），台灣地區國際觀光旅館績效評估之研究－灰色關聯分析與資料包絡分析法應用之比較，觀光研究學報，12卷第1期，67-90頁。
連結：
陳明哲（2003），平衡計分卡應用於警務機關之績效評估，中原大學工業工程學系碩士論文。
連結：

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