醫護專業人員與一般民眾分享健康資訊比較研究：以臉書為例

Sharing Health Information from Facebook: A Comparative Study of Healthcare Professionals and the Public

林信源(Hsin-Yuan Lin)

指導教授 ： 郭光明

義守大學/醫學院/醫務管理學系/碩士(2015年)

https://doi.org/10.6343/ISU.2015.00395

摘要

研究背景與目的：隨著網際網路的發展，再加上Web 2.0的出現，社群網站如臉書開始興起。其中，因為民眾的健康意識抬頭，以用戶交流為特色的臉書，必定充滿著健康資訊，臉書使用者依據什麼樣的因素來分享健康資訊是本研究主要目的之一，而另一個目的是探討一般民眾與醫護專業人員對於這些因素的認知是否具有差異。
研究材料與方法：本研究在理論基礎方面，參考社會資本理論修改成適合本研究之基本架構，以問卷調查法進行，並採取便利抽樣，針對高雄市以及高雄市某區域醫院有使用臉書之一般民眾與醫護專業人員為對象進行問卷調查。
研究結果與結論：本研究共發放224份問卷，最後總計有效問卷為204份，佔發放問卷總數的91%。區別分析結果顯示，健康資訊即時性、相關性、有用性、易了解性、共同價值觀與信任可以明顯區分臉書使用者是否分享健康資訊。此外，獨立樣本t分析結果呈現，一般民眾與醫護專業人員在健康資訊完整性、相關性、有用性及易了解性方面具顯著差異。綜合上述，本研究建議：1)醫療機構可於臉書創立官方帳號，並以該帳號進行健康資訊的的分享；2)政府機構應擔任起監督在網路所流傳、分享之健康資訊的責任；3)一般民眾應更注意健康相關資訊是否具備相當之品質；4)醫護專業人員應更注意健康資訊內容之表達，使一般民眾更了解其內容。

關鍵字

臉書使用者 ； 健康資訊品質 ； 社會資本理論 ； 信任

並列摘要

Background and Objective: With the advancement of Internet, coupled with the emersion of Web 2.0 technology, social networking sites such as Facebook® began to gain popularity. Due to the increasing concerns of health issues among individuals, Facebook ®, focusing on the interactions among users, is certainly full with health information. Hence, one of the study aim is to explore factors that can motivate Facebook ® users to share health information. The second aim of this study is to find whether there is any different perceptions between the general public and healthcare professionals concerning these influencung factors.
Research Materials and Methods: This study utilized Social Capital Theory as the theoretical underpinning to fulfill the study goals. Survey methodology was adopted to collect questionnaires from Facebook users® including the general public and healthcare professionals. The public was recruited from one community and the healthcare professionals were recruited from one regional hospital in Kaohsiung City.
Results and Conclusion: Totally, 224 questionnaires were distrubuted and 204 valid questionnaires were returned, resulting in a valid response rate of 91%. The results of discriminant analysis showed that health information timeliness, relevance, usefulness, understandbility, shared vision and trust were the determinants that can influence Facebook® users to share health information. In addition, the results of independent samples t test revealed that the general public and health care professionals hold significantly different perceptions regarding health information completeness, relevance, usefulness and understandbility. Based on the findings, this study suggests that : 1) Medical institutions can create official Facebook® accounts to be in charge of sharing health information; 2) The Government should supervise the shared health information on the Facebook®; 3) the general public should pay more attention to the quality of health information on Facebook® before adoption; and 4) healthcare professionals should ensure the general public can better understand the shared health information with appropriate contents.

並列關鍵字

Facebook® users ； Quality of health information ； Social capital theory ； Trust

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