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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 175 ) 〈TOP〉
  1. 8.李春長(2008)。資訊揭露、信任、搜尋成本對委託房屋仲介業售屋意願之實證研究--以高雄市為例。住宅學報。17(1),71-104。
  2. 10.李城忠、曾淑萍(2011)。運動贊助對品牌知名度、品牌形象影響之研究--以歐都納為例。休閒運動健康評論,2(2),119-143。
  3. 11.李春長(2009)。媒體資訊、搜尋成本、品牌形象對消費者委託房屋仲介業意願之研究。商管科技季刊。10(2),365-394。
  4. 12.李春長、楊宗憲、游淑滿、邱鈺娟(2010)。房屋仲介從業人員之服務品質、消費者搜尋成本與顧客滿意度對顧客忠誠度之影響。管理與系統。18(1),113-142。
  5. 13.林隆儀、陳俊碩(2010)。來源國形象與品牌知名度的組合效果對消費者購買意圖的影響--產品涉入的干擾效果。聯大學報。7(1),129-147。
Times Cited (7) 〈TOP〉
  1. 陳幸惠(2013)。觀光工廠遊客體驗、服務價值與購買意願關係之研究-以白蘭氏健康博物館為例。朝陽科技大學休閒事業管理系學位論文。2013。1-83。
  2. 陳億燦(2013)。產品來源國與產品契合度、品牌形象、知覺品質對購買意願之影響-以大型重機為例。朝陽科技大學企業管理系學位論文。2013。1-87。
  3. 馬誠謙(2014)。服務品質、品牌形象與顧客滿意度對購買意願之影響-以中部地區房仲業為例。朝陽科技大學企業管理系學位論文。2014。1-82。
  4. 阮志祿(2014)。觀光工廠品牌態度、服務價值與購買意願關係之研究 -以白蘭氏健康博物館為例。朝陽科技大學休閒事業管理系學位論文。2014。1-67。
  5. 劉佳瑋(2015)。口碑、消費情境、消費價值對購買意願之影響 -以信任為干擾變數。朝陽科技大學企業管理系學位論文。2015。1-88。
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