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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 138 ) 〈TOP〉
  1. Advances in Consumer Research, 11, 216-217.
  2. Amaldoss, W., & Jain, S. (2005). Conspicuous Consumption and Sophisticated Thinking. Management Science, 51(10), 1449-1466.
  3. Bitner, M. J. (1990). Evalllating service encounters: The effects of physical surrollnding and e111ployee responses. journal of marketing, 54, 69-82.
  4. Bloch, P. H. (1989). The product enthusiast: Implication for marketing strategy. Journal of Consumer Marketing, 3, 51-62.
  5. Campbell, C.(1995). Conspicuous Confusion? A Critique of Veblen’s Theory of Conspicuous Consumption. Sociological Theory, 13(1), 37-47.
Times Cited (3) 〈TOP〉
  1. 游欣樺(2016)。國中生節慶活動涉入程度對參與意願影響之研究。朝陽科技大學休閒事業管理系學位論文。2016。1-78。
  2. 徐釋萱(2017)。幸福感與人格特質對奢侈品購物意圖之影響。長榮大學國際企業學系(所)學位論文。2017。1-84。
  3. 葉冠麟(2017)。排隊美食行為因素之研究-以台中大專校院學生為例。中山醫學大學健康餐飲暨產業管理學系碩士班學位論文。2017。1-68。
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