球星代言款球鞋之炫耀性消費與涉入程度對消費者購買意願之影響

程博彥

3.238.117.56，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

Humanities > Geography & Area Studies
College of Management > Department of Leisure Service Management

Bibliography Management Tool

Related Links

Report an Issue

Search in Library

There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.

球星代言款球鞋之炫耀性消費與涉入程度對消費者購買意願之影響

Conspicuous Consumption and Involvement on Consumer Purchase Intention of Star Endorsement Sneakers

程博彥 , Masters　　Advisor：李素箱;楊欽城　　

繁體中文

代言；球星； Endorsement ； Star

Abstract │ Reference (138) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The main purpose of this research was to explore the situation, the differences and the relations among the conspicuous consumption, the involvement and the purchase intention for the athletic shoes endorsed by the sports stars. The questionnaires related to the conspicuous consumption, the involvement and the purchase intention were used as the research tool. The consumers from Taipei, Taichung and Kaosiung were set to be the research targets. It adopted the purposive sampling as the way to conduct the questionnaires, distributing 338 questionnaires, obtaining 300 copies of effective recovery ,and the effective recovery chances had reached to 88.76%.The information had then been used to analyze the descriptive statistics, the independent T-Test, the one-way ANOVA and the gradually multiple regression analysis with the use of SPSS 18.0 for windows, reaching to the results below: for those consuming the endorsed sports shoes, men aging from twenty to thirty with college degrees count the main part. In the aspect of the conspicuous consumption, famous concept and jealousness/envy got the highest points. As for the involvement, the risk probability got the highest points; the purchase willingness reached to the high level. Males got higher points in the aspect of the distinctness, jealousness and envy; people aging from 31 to 40 and 41 to 50 got more points than those aging under 20 in the aspect of money concept. Students with graduate degree (above) got more points than those that are in hight school or university in the aspect of money concept, the famous concept and jealousness/ envy; people receiving 40,001 NTD per month as income got more points than those receiving less than 20,000 or 20,001~30,000; Freelance got more points than the other occupations in the domain of the military, government, police and education. Men got more points than females for the interests; as for the involvement, there were no differences between the ages, the educational degrees and monthly incomes. Other occupations got more points than commercial and service industry in risk probability. Men got more points than women in purchase willingness; there was no obvious difference for the consumers with different ages and occupations while purchasing; students with senior high degree had more purchase willingness than those with college degree; people earn 30,001~40,000 NTD per month had more purchase willingness than those earning 20,001~30,000.The conspicuous consumption affected positively the involvement, and was influenced by the famous concept and money concept. The conspicuous affected positively the purchase willingness, and was influenced by the famous concept, jealousness/envy and money concept. The involvement affected positively the purchase willingness, and was influenced by the risk probability, the interests and the importance of risk.

Reference ( 138 ) 〈TOP〉

Advances in Consumer Research, 11, 216-217.
連結：
Amaldoss, W., & Jain, S. (2005). Conspicuous Consumption and Sophisticated Thinking. Management Science, 51(10), 1449-1466.
連結：
Bitner, M. J. (1990). Evalllating service encounters: The effects of physical surrollnding and e111ployee responses. journal of marketing, 54, 69-82.
連結：
Bloch, P. H. (1989). The product enthusiast: Implication for marketing strategy. Journal of Consumer Marketing, 3, 51-62.
連結：
Campbell, C.(1995). Conspicuous Confusion? A Critique of Veblen’s Theory of Conspicuous Consumption. Sociological Theory, 13(1), 37-47.
連結：

Times Cited (3) 〈TOP〉

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：