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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 73 ) 〈TOP〉
  1. 1. 古永嘉、胡珮高(2008)。台灣企業併購付款方式之選擇。輔仁管理評論。15(3),97-126。
  2. 3. 任維廉、 呂堂榮(2005)。應用多重期望於服務品質屬性之改善排序與改善方案之擬定-以汽車客運業為例。運輸學刊。 17(4), 423-448。
  3. 7. 林樹旺(2004)。我國職棒行銷與管理之研究。生物與休閒事業研究。2(2),92-109。
  4. 9. 洪彰鴻、蘇榮基、何添生(2005)。國立勤益技術學院全校運動會服務品質之探討。勤益學報。23(1),89-96。
  5. 14. 陳安琳、湯惠雯、許銘峻(2000)。企業購併對主併公司股東財富的影響。亞太管理評論。5(2),171-182。
Times Cited (2) 〈TOP〉
  1. 柯沛語(2017)。應用IPA探討業務員對公司商品認知之研究-以L生前契約公司為例。朝陽科技大學保險金融管理系學位論文。2017。1-51。
  2. 許碧玉(2017)。影響壽險業品牌形象之關鍵因素分析-以Y公司為例。中原大學企業管理研究所學位論文。2017。1-97。
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