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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 78 ) 〈TOP〉
  1. 7. 何宗凱(2009)。以Kano及精化 Kano模式探討管理顧問業之顧客服務策略。未出版碩士論文,朝陽科技大學企業管理系碩士班,台中。
  2. 8. 何雍慶、盧龍泉、李曄淳、呂佳茹(2006)。加盟者對加盟主價值認知之探討。《致遠管理論叢》,第1卷,第1期,23-35。
  3. 13. 李培銘、邱惠貞、謝松益、蔡顯榮、吳家昌(2008)。咖啡連鎖加盟制度之比較研究。現代經營管理研討會,土城:德霖技術學院企業管理系。
  4. 15. 林連宗(2001)。連鎖經營與影響顧客消費相關因素之調查研究,大葉大學事業經營研究所。
  5. 26. 楊錦洲、劉秋吟(2006)。商務型旅館與渡假型旅館品質屬性之比較研究。中華民國品質學會第42屆年會暨第12屆全國品質管理研討會。
Times Cited (15) 〈TOP〉
  1. 林盈君(2014)。碳標籤在消費性商品之環境友善定位二維品質模式探討。淡江大學管理科學學系碩士班學位論文。2014。1-67。 
  2. 阮如興(2011)。應用Kano及Refined Kano 模式於探討消費者之服務品質需求--以越南中原咖啡連鎖店為例。朝陽科技大學企業管理系學位論文。2011。1-93。
  3. 邱庭俐(2012)。有機專賣店關鍵服務品質屬性之研究。臺北科技大學管理學院經營管理EMBA專班學位論文。2012。1-71。
  4. 林儒辰(2012)。以Kano及TRIZ探討行動餐車之服務品質策略。朝陽科技大學企業管理系學位論文。2012。1-108。
  5. 潘子莨(2013)。結合績效評估矩陣與結構方程模式探討休閒產業服務品質-以薰衣草森林明德店為例。朝陽科技大學企業管理系學位論文。2013。1-67。
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