觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度關係之研究～以白蘭氏觀光工廠為例

李君如; 陳俞伶

doi:10.30066/JCS.200903.0004

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P93 - 119

Social Sciences > Economics
Social Sciences > Management

DOI： 10.30066/JCS

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觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度關係之研究～以白蘭氏觀光工廠為例

The Research on the Relationships among Tourism Attraction, Service Quality, Perception Value, Customer Satisfaction and Loyalty: Using BRAND'S Tourism Factory as an Example

李君如(Chun-Ju Li) ；陳俞伶(Yu-Ling Chen)

顧客滿意學刊； 5卷1期 (2009 / 03 / 01) ， P93 - 119

繁體中文 DOI： 10.30066/JCS.200903.0004

產業觀光；觀光吸引力；服務品質；顧客滿意； Industry Tourism ； Tourism Attraction ； Service Quality ； Customer Satisfaction

Abstract │ Reference (40) │ Times Cited (51) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The research mainly focuses on the industry tourism and the customers of tourism factory in relation to tourism attraction, service quality, perception value, customer satisfaction and loyalty. The customers of BRAND'S Museum were the investigation objects of this research, in which the collected variables have been made into two analytical points: 1. Different visitor's attribute in the feeling of each variable. 2. To build up the equation pattern first in terms of different customers' behavior structures, furthermore to inquire into the influence relationship of each variable, then eventually to provide the improvement suggestions according to the analytical result. The findings of this research are: 1. Variables to the different visitors such as the age, level of education, income or using the different transport, there would be different feeling degree according to their different attributes. 2. Both the components of tourism attraction and service quality have positive influence on perception value, comparing to the tourism attraction has more positive influence on the degree of satisfaction than the service quality. Both the components of tourism attraction and service quality have positive influence on customer loyalty.

Reference ( 40 ) 〈TOP〉

陳弘慶、李宜錫(2006)。高雄國際貨櫃藝術節遊客之吸引力與重遊意願之研究。運動休閒管理學報，3(1)，74-86。
連結：
陳勁甫、閻淑慧(2006)。鐵道藝術村遊客旅遊行為關係模式之研究。真理觀光學報，4，57-77。
連結：
Anderson, E. W.,Fornell, C.,Lehmann, D. R.(1994).Customer Satisfaction, Market Share and Profitability: Findings from Sweden.Journal of Marketing,58(2),53-66.
Bolton, R. N.,Drew, J. H.(1991).A Multistage Model of Customers' Assessments of Service Quality.Journal of Consumer Research,17(4),375-385.
Boomsma, A.(1983).On the Robustness of LISREL (Maximum Likelihood Estimation) against Small Size and Non-normality.Amsterdam:Sociometric Research Foundation.

Times Cited ( 51 ) 〈TOP〉

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