CSR能為公司經營策略帶來什麼好處？一來自世界頂級學術期刊之證據

What Are the Good Effects of CSR on the Management Strategies of the Firm? Evidence from Top Academic Journals

詹場(Chang Chan) ； 柯文乾(Wen-Chyan Ke) ； 池祥麟(Hsiang-Lin Chih)

《商略學報》 8卷2期 (2016/06) Pp. 77-86

摘要

公司從事企業社會責任(corporate social responsibility; CSR)究竟可以得到什麼經營策略之好處？本研究從財務、會計、管理、行銷、策略、企業倫理等領域之世界頂級學術期刊文獻的回顧，得知公司善盡CSR可得七種利益：1.增加公司之獲利；2.增加公司之價值及股票報酬率；3.降低公司之風險；4.更多利益關係人(員工、客戶、供應商、股東)樂於與公司往來；5.降低公司的資金成本；6.減少資訊不對稱、強化公司誠信之形象；7.增加競爭力。隱含企業善盡CSR，儘管需要投入相當的人力及資金，但所獲得的好處，卻相當廣泛而顯著，從而企業若能盡心盡力實踐CSR，無非是捨一得萬報、自利利他的大善行。

關鍵字

企業社會責任 ； 利害關係人 ； 經營策略 ； 企業永續性

並列摘要

What are the good effects of CSR on the management strategies of a firm? This paper tries to investigate the good effects of CSR based on the evidence from top academic journals in the fields of finance, accounting, management, marketing, strategy, and business ethics, respectively. The seven good effects of CSR are summarized as follows: 1. increasing profitability; 2. increasing firm value and stock returns; 3. lower firm risk; 4. social harmony among stakeholders; 5. lower cost of capital; 6. lower information asymmetry and improving integrity and reputation; 7. improving competitiveness. These good effects of CSR on management strategies imply that when a firm sincerely and persistently behaves in socially responsible ways, that will be eventually a win-win (doing good, doing well) strategy: to benefits stakeholders and shareholders at the same time.

並列關鍵字

Corporate Social Responsibility (CSR) ； Stakeholders ； Management Strategies ； Corporate Sustainability

參考文獻

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