苗栗縣文化創意產業的發展及其行銷策略之研究

黃國敏; 周宗德

doi:10.6712/JCPA.200606_(3).0001

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P7 - 23

Social Sciences > Management
Social Sciences > Politics

DOI： 10.6712/JCPA

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苗栗縣文化創意產業的發展及其行銷策略之研究

Study on Cultural Creative Industry's Development and Marketing Strategy in Miaoli County

黃國敏(Edward K. Hwang) ；周宗德(Tsung-Te Chou)

中華行政學報； 3期 (2006 / 06 / 01) ， P7 - 23

繁體中文 DOI： 10.6712/JCPA.200606_(3).0001

文化創意產業；文化產業；社區總體營造； cultural creative industry ； culture industry ； community building

Abstract │ Reference (29) │ Times Cited (14) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Following the trend of both globalization and technology the economic style for 21 century has already transformed into the knowledge-based economy style mainly according to innovation, and thus the ”culture creative industry” emerged under such background, in expectation to add the innovation factor into original ”culture industry” to stimulate local economic development Particularly in 2002 the Executive Yuan in it's ”challenge 2008: The focal point project of nation development”, first time list the ”cultural creative industry” as important item, more definitely guide the important trend that our national economic style develops in the future. Combining with sightseeing, recreation, culture, agriculture, and ecology, the ”culture creative industry” has been widely regarded as the important one by all countries because of its characteristics of high additional value, zero pollution, and being free from the restriction of industrial economy, etc.
The Council for Cultural Planning and Development that pushes community building thus far from 1994 have already aroused many communities to pay attention to native culture, facilitated the communities to develop their own special features and native culture industry; the local resident try to find out their original resources and make use of creative thinking to voluntarily to promote community development up and down, search for their own local vitality, also motivate the potential of creative thinking for industry; and start two-way connection function enabling the linkage of local industry and culture, and further, go with local marketing strategy to activate prosperous development for local economy.
No matter the traditional cultural industry such as Hwataoyao, wood carving, the Hakka culture, or the blooming flower season activity arose in the resent years, all are facing a critical period of transformation; if they can't add creative element to satisfy the needs of different consumers, the above-mentioned traditional industry would be possible to be eliminated.

Reference ( 29 ) 〈TOP〉

二○○五客家桐花祭
木雕博物館
苗栗縣地方文化館
華陶窯
Blakely, E. J.(1994).Planning Local Economic Development: Theory and Practice.Sage Publication, Inc..

Times Cited ( 14 ) 〈TOP〉

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