北部地區農會推廣人員對產銷履歷推行及消費認知分析

An Analysis of Worker of Farmer Association in North Taiwan on Realizing the Meaning of Agriculture Products with Traceability System

吳麗春(Li-Chen Wu)

《桃園區農業改良場研究彙報》 62期 (2007/12) Pp. 54-67

https://doi.org/10.29567/ZHWHGX.200712.0006

摘要

本研究以轄區內基隆市、台北縣市、桃園縣市及新竹縣市農會推廣人員，進行產銷履歷推行及消費認知問卷訪談，發出590份問卷回收有效問卷218份，分析結果受訪者基本資料受訪者女性佔40％，男性60％，年齡以41到50歲者最多佔37％，教育程度以大學大專者最多占60％。農會推廣人員對產銷履歷政策的推動優缺點認知，了解者佔61％非常了解者佔約18％，農產品生產紀錄需依據TGAP內容執行為了解者33％及非常了解13％，對政府推動「作物產銷履歷制度」政策傳播管道認知，政府農業機關為最主要的資訊來源佔68％，從廣播得知資訊最少佔3％。認為有助提升食品安全性及有助於市場農產品價格，各佔50％和47％，認為能提升產品管理效率佔33％；其他意見建議政府應重視對產銷履歷的執行困難，包括認證驗證費用，農友普遍老化紀錄困難，驗證之農產品是否能提高售價，增加農民收益，另消費者能以較高價格購買仍待進一步教育。

關鍵字

產銷履歷 ； 農會人員 ； 北部地區

並列摘要

The study employs random-sampling procedure to collect sample observations for analyzing workers of farmer association in north part of Taiwan about buying agriculture products with Traceability System. Questionnaires will send to the supermarket in Taipei, Taoyuan and Hsinchu area, to study their gender and opinions about their satisfaction of agriculture products with Traceability System. The empirical results provide valuable information for formulating marketing strategy to agriculture products with Traceability System and promote consumers participating in buying agriculture products with Traceability System.Sends out 590 questionnaire, recycling effective questionnaire 218, the analysis result participant basic document participant female accounts for 40%, the male 60%, the age by 41 to 50 years old accounts for 37% most much, the education level accounts for 60% most much by the university technical colleges. About realizing the meaning of agriculture products with Traceability System. 61% worker understand and understands based on the TGAP content execution for the solution 13%. Information origin 68% from government. Thought that is helpful to promote the food safety and to be helpful to the market farm price, occupies respectively 50% and 47%. Thought that can promote the product management efficiency to occupy 33%. Other opinions suggested that the government should take seriously the production and marketing personal history execution difficulty, including authentication confirmation expense, agricultural friend universal aging record difficulty, agricultural product of the confirmation whether can raise the selling price, increases the farmer income, another consumer could still treat by the high price purchase further educates.

並列關鍵字

traceability system ； worker of farmer associations ； north Taiwan