The concept of theme restaurant in building based on the consumer experience. The theme restaurant is to make use of to decorate inside the store, outside environments such as equipment, music and attendant etc. To surround a theme and then create a kind of special atmosphere, the expectation can bring consumer the different experience value. This research will thus mainly look at the relationship between service quality, customer satisfaction and experience value. Major points are summed in the following : 1.Service quality has a significant positive effect on customer satisfaction. 2.Experience value has a significant positive effect on customer satisfaction. 3.Personality characteristic has a part of significant positive effect on customer satisfaction.