如何運用文創資源開發文創產業－以發展臺灣手染產業為例

民國99年行政院文建會文化創意產業發展法及施行細則，分別在立法院三讀通過，主要目的：在解決文創產業的資金來源。如何運用文創資源，開發手染藝術為文創產業之一，為研究動機與目的。本研究試從臺灣手染項目中，選擇藍染與蠟染的體驗教學與實作展覽為例，採用內容分析法，探討如何突破手染藝術目前所遭遇的種種問題。本研究認為欲有效運用文創資源，成就臺灣手染產業未來的發展，公部門與手染藝術界，雙方均需全力以赴，完成產、學、研、銷整個進程，例如手染界將現階段的手染實作，研發成為產品，使它成為手染產業，公部門亦應捐棄以個案申請補助的方式，改以產銷為主導的方式，輔導臺灣手染藝術，促使發展文創產業與手染產業的雙贏局面。

關鍵字

手染產業；藍染；蠟染

並列摘要

The Legislative Yuan passed the third reading of the Cultural & Creative Industry Development Law and its enforcement rules from the Council for Cultural Affairs, Executive Yuan in 2010, with the main objective of resolving the funding resource for the cultural & creative industry. How to apply cultural & creative resources to develop hand-dyeing art as one of the cultural & creative industries is the motive and objective of this research. The research attempts to select the experiential teaching and actual work exhibitions of indigo dyeing and wax dyeing as example, so as to explore how to overcome the current problems faced by hand-dyeing art through content analysis.The research believes that in order to utilize the cultural & creative resources effectively to realize the future development of Taiwan's hand-dyeing industry, both the government and the hand-dyeing art industry must endeavor to complete the process of industry, academic, research and marketing. For instance, the hand-dyeing industry should research and develop the current hand-dyeing work into products, so as to establish the hand-dyeing industry; moreover, the government should also abandon the approach of individual cases applying for subsidies and adopt the approach of production and marketing as the focus to assist Taiwan's hand-dyeing art and in turn creating a win-win situation for advancing developments in the cultural & creative industry and the hand-dyeing industry.