「愛迪生出發」公益學習活動之過程體驗及活動效益研究

國立臺灣科學教育館推出「愛迪生出發」公益學習活動，邀請偏遠地區弱勢學童，免費到該館參與一系列科學教育課程，期望喚起社會各界重視弱勢學童的科學教育學習機會。本研究探討參與學童之過程體驗及活動效益，綜合分析學童焦點訪談、帶隊教師個別訪談及學童心得回饋單資料，發現學生在活動過程中，歷經物件、知識、自省及社交體驗。另由個別訪談帶隊教師觀察學生參與公益學習活動半年後的學習表現，得知學童參與活動後產生認知、情意及技能3種效益。此外，從訪談資料中發掘並萃取感動人心的故事元素，可供主辦單位運用故事行銷策略，以學生及帶隊人員的兩大主題及某些真實情節，作為後續發想編寫故事行銷的腳本素材，推廣公益學習活動效益，深入社會大眾及贊助單位內心取得共鳴。研究結果提供未來公益學習活動主辦單位及贊助單位參考。

關鍵字

公益學習活動；活動效益；愛迪生出發；過程體驗

並列摘要

The National Taiwan Science Education Center (NTSEC) launched Edison Adventure, a charitable learning event, during which disadvantaged schoolchildren from remote areas were invited to participate in a series of free science education programs at the NTSEC. The expectation was the raising of awareness of science education opportunities for disadvantaged children. The aim of this study was to investigate the experiences of the participating children and the benefits of this event. From a comprehensive analysis of focus interviews with the children, individual interviews with teachers who led students during the event, and feedback from the children, the participants gained object experience, cognitive experience, introspective experience, and social experience during the event. Based on individual interviews with teachers who observed the learning performance of the participating children during the six months following this event, the children experienced cognitive, emotional, and psychomotor benefits. In addition, inspiring story elements were discovered in and extracted from the interview transcripts. These can be used to construct a story marketing strategy for the host institute. Two major themes and six real plots, based on the experiences of children and teachers, can serve as source materials for developing and writing subsequent story marketing scripts. These can be used to promote the efficacy of this event in a way that resonates with the public and sponsors. The findings of this study can serve as a reference for host institutes and sponsors of future charitable learning events.