推動桃園區蔬菜產銷班策略聯盟之研究－以設施蔬菜產銷班為例

A Study on Promotion Strategy of Vegetable Production and Marketing Group in Taoyuan Area-An Exemplum for Vegetable Production and Marketing Team

蔡敏嘉(Ming-Jia Tsai) ； 李汪盛(Wang-Sheng Li)

《桃園區農業改良場研究彙報》 55期 (2004/06) Pp. 52-69

https://doi.org/10.29567/ZHWHGX.200406.0006

摘要

本研究旨在應用桃園區內設施蔬菜產銷班班組織及班員參與策略聯盟意願、目的及範圍等問卷調查，整理分析其結果，作為推動桃園區蔬菜產銷班策略聯盟之參考。桃園區經整合登記完成的蔬菜產銷班共234班，其中設施蔬菜產銷班有32班，選擇班員均為設施栽培之產銷班22班為調查對象，結果顯示產銷班員年齡平均46.5歲，比果樹班平均60歲以上年輕甚多，學歷高中以上畢業亦佔3成，具年輕活力之特色。對農業投資也較大，最高投資一千萬元以上有8.4%，班員間互動滿意度亦高達86.3%。對於產銷班參加策略聯盟意願有86.3%人同意參加。參加主要目的並非完全為政府經費補助，而是為降低生產成本，獲得新的生產技術，上級機關輔導及有利產品行銷佔5成以上班員的意見，參加策略聯盟範圍，以鄉鎮市為範圍佔多數，但目前桃園、中壢、八德等市之產銷班由所屬農民團體農會之領導成立產銷班間之聯誼會已具策略聯盟之雛型，但每鄉鎮栽培面積不多，八德市最多只47.23 ha，為達到經營規模效果，建議以縣為單位成立設施蔬菜產銷班策略聯盟較具架構，才能獲得更好之經營效益。

關鍵字

策略聯盟 ； 蔬菜產銷班 ； 產銷

並列摘要

To promote the strategic alliance at Taoyuan district, the questionnaire on participation inclination and purpose of members of vegetable production and marketing teams (VPMTS) and the scope of the strategic alliance were investigated and analyzed. The certificated VPMTS in Taoyuan county were totaled 234 classes included 32 classes of the greenhouse VPMTS and 22 classes of greenhouse VPMTS were selected and analyzed. The result showed that the average age 46.5 of member of VPMTS is younger than age 60 of member of fruit production and marketing teams, 30% graduate from senior high school, 8.4% gave 1000 million dollars in their farm, 86.3% agree to strategic alliance. The major purpose of participating the vegetable production and marketing team was not only for governmental subsidization but also for searching and securing the new production techniques the new production method to reduce the production cost. These opinions were concluded from over 50 percent members of VPMTS guided and assisted by higher level governmental organization. The members of strategic alliance were mostly occupied by members of agricultural organization of township or city and these cooperative institutes consisted by members of VPMTS at Taoyuan city, Jhongli city, Bade city showed the prototype of strategic alliances, but the cultivated area of each township or city was rather small. The cultivated area of Bade city was 47.23 hectares. To reach the economical scale of production and to get the better benefit of management, we suggest that county level is needed for strategic alliance of vegetable production and marketing teams.

並列關鍵字

strategic alliance ； production and marketing team of vegetable ； production and marketing