Electronic Commerce in Small and Medium Enterprises and Management Participation

Asghar Afshar Jahanshahi ； Abbas Ali Haghparst ； Bairagi Kachardas Pitamber

《Research Journal of Applied Sciences, Engineering and Technology》 4卷22期 (2012/11) Pp. 4879-4883

並列摘要

The main objective of this study is to come to know the fact that which level of the three levels of managers (Top, Middle and Low Level) has more participation in applying e-commerce in the organization. Another purpose of the study is to know that how many people are employed as IT personal in the Indian small and medium enterprises? In this study we used Stratified Random Sampling to collect the necessary data. This sampling technique (also sometimes called proportional or quota random sampling) is a probability sampling method that involves dividing population of study into homogeneous subgroups and then taking a simple random sample in each subgroup. According to the result of the study, most of the sample believes that the only top level of management using of e-commerce in organization. On the other hand, majority of the small and medium enterprises employ less than 10 IT personnel while only 2.5% employ more than 30 IT personnel.

並列關鍵字

Electronic commerce ； middle management ； small and medium enterprises ； top level manager