數位媒體素養之研究：以臺東縣高中職校學生使用部落格為例

國內對於因應科技而產生的「數位媒體素養」研究甚少，但數位媒體卻已經成為人們生活的一部分，特別是接受流行文化較新、較快的青少年，對於數位化又便於取得的媒體內容，能否具有批判思考的態度並妥為使用數位媒體，深值探究。本研究以部落格做為數位媒體素養研究之主體，探究臺東縣高中職校學生之數位媒體素養。研究發現：一、女生在「理解數位媒體內容」、「評估批判數位媒體內容」優於男生。二、高中和高職學制學生整體數位媒體素養無顯著差異，但在「評估批判數位媒體內容」方面，高中學生優於高職學生。三、都市化與非都市化之高中職校學生之數位媒體素養無顯著差異。四、「使用部落格時間」與「數位媒體素養」之關聯性，在「評估批判數位媒體內容」、「分析組織數位媒體內容」、「創造數位媒體內容」顯示相關，且以「創造數位媒體內容」關聯強度最強。

關鍵字

媒體素養；數位媒體素養；部落格

並列摘要

There are few researches on the digital media literacy generated by science and technology in Taiwan. However, digital media has become part of our lives, especially for the youngsters who quickly adapt to pop culture. With regard to easy access of digital media content, the application of critical thinking and the proper use of digital media are worth exploring. This research uses blogs as the subject to explore the digital media literacy of senior high school students and vocational high school students in Taitung County. The findings are as follows: (1) Female students are superior to male students in terms of ”understanding digital media content” and ”assessing and criticizing digital media content.” (2) There is no significant difference between senior high school students and vocational school students when it comes to digital media literacy, but the former is superior to the latter in terms of ”assessing and criticizing digital media content.” (3) There is no significant difference between urban and rural senior high school students and vocational high school students in terms of ”digital media literacy.” (4) There is a correlation between ”time of using blogs” and ”digital media literacy” in ”assessing and criticizing the content of digital media,” ”analyzing and organizing media content” and ”creating digital media content;” and there is a high correlation between them in ”creating digital media content.”