抵抗負外部性寄生產品之策略研究-以線上遊戲產業為例

The Strategy of Fight Against Complementary Product with Negative Externality-- A Study of Online-Game Industry

侯郁婷(Yu-Ting Hou)

指導教授 ： 徐學忍

元智大學/管理學院/經營管理碩士班(國際企業學程)/碩士(2011年)

https://doi.org/10.6838/YZU.2011.00192

摘要

網際網路的盛行，帶動了線上遊戲的發展，造成驚人的成長速度。但產業亮眼的表現，卻引來許多不法之徒開使覬覦這塊市場，造就了“外掛”作弊程式。此種程式，將遊戲產業帶入了前所未有的困境，因無政府大力保護，讓產業在取締過程中受到種種阻礙。
為了能夠從根處尋找外掛對玩家的吸引力進而解決此種狀況，本論文經過分析之後發現一個重要結果。原以為活絡了線上遊戲的社群機制，竟也成為吸引玩家使用外掛的原兇。

關鍵字

外掛 ； 社群

並列摘要

The mature of Internet brings us a flourishing online game industry, which grows amazingly in the past few years. However, the stunning performance also makes some con artists try to take advantage of it and speeds the launch of cheating software- plug-ins that put the online game industry in an awkward position. Sadly, even though the industry has been trying hard to solve the problem but it’s really difficult to make it without government supports.
The purpose of this research is to fully understand why players are attracted by plug-ins and to find the best solution. After researching and analyzing, we found a surprising conclusion- the key factor that makes online game colorful is also the reason that attracts players to use plug-ins.

並列關鍵字

Plug-ins ； Community

參考文獻

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