Under the declining birth rate, parents would like to give their children a wonderful future, spending a lot of money on their education which create many cram schools. Under the declining birth rate, the reach can understand how the cram school runs, impact and response of the methods. Cram schools are more and more supply exceeds demand. They run more differently. The reach discusses mainly the strategy of the cram school, through interviews, participant observations and analysis documents gather information. The satisfaction has received the considerable influence from the acknowledgement. The recognized qualities on the tangibles, the reliability, the responsiveness, the assurance, and the thoughtfulness have remarkable interactions with the satisfactions on the learning atmosphere, the seminar arrangement, the capability promoting, and the academic support. The important concept of the interview are the basis for analysis and discussion. Through interviews, participative observation, and documentary analysis, data is collected.