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休閒漁業旅遊行為-澎湖海上平台個案研究

Tourist Behaviors of Recreational Fishery: Case Study of Offshore Platform in the Pescadores Archipelago, Taiwan

摘要


本研究探討澎湖海上平台遊客之旅遊動機、體驗品質與重遊意願等要素及其間之關係,作為建構休閒漁業遊客之行為模式。採用立意抽樣調查,收集295份有效問卷,並以結構方程模式(SEM)分析。研究結果顯示:旅遊動機對體驗品質有顯著正向影響;體驗品質對重遊意願有顯著正向影響;旅遊動機透過體驗品質(中介變項)從而影響重遊意願。建議未來辦理主題活動的方式提升地方知名度,永續維繫澎湖生態旅遊資源,將有助於引導旅客正向的重遊行為,發展觀光產業多元化之榮景。

並列摘要


This study focused on tourist participants of the Pescadores Archipelago offshore platform to explore the elements of relationships among travelers' travel motivations, quality of experience and intention to revisit. It was also intended to develop and build a model of tourist behaviors at recreational fisheries. Through purposive sampling, 295 valid samples were received and analyzed by Structural Equation Modeling (SEM). This research showed that the participants' travel motivations and quality of experience had a significant positive relationship, participants' quality of experience and intention to revisit also had a significant positive relationship, as well as quality of experience played an important mediating role in the relationship between travel motivation and intention to revisit. Authors suggest that the planning of themed activities to promote the local reputation and sustainable maintenance of Pescadores Archipelago ecotourism resources could become prominence in the future. To facilitate the prosperity of the tourism industry, the surge of guiding travelers' behavior toward positive intention to revisit becomes outweigh in relevant industries.

參考文獻


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被引用紀錄


簡玉惠(2017)。休閒農業產業經營績效模式之建構與分析〔博士論文,中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu201700407

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