A Study of Attendance Motivation, Adventure Experience, and Leisure Benefits in All-Terrain Vehicle

沙灘車參與動機、冒險體驗與休閒效益之研究

趙嘉裕(Chia-Yu Chao)

《休閒產業管理學刊》 7卷1期 (2014/03) Pp. 67-90

https://doi.org/10.6213/JLRIM.2014.7(1)4

摘要

本研究之目的在於開發、建立與重新檢驗參與動機、冒險體驗與休閒效益模式，探討沙灘車參與動機、冒險體驗與休閒效益之關係。在屏東墾丁、新北市三芝與萬里對總共600位騎過沙灘車的參與者搜集資料，因素分析與結構方程模式應用在本研究，經過二次修次刪除12項變數與聯結10個變數之後，參數合乎適度之要求。研究結果顯示參與動機、冒險體驗與休閒效益之間的關係非常密切。建議開發更多不同的沙灘車路線包括簡易、適中與具有挑戰性的路線，建造一些可以遊客可以坐下與觀賞沙灘車騎乘的棚子或建築物，建立網路讓具有相同沙灘車嗜好的民眾可以結交新朋友、分享技術與獲得新資訊。

關鍵字

沙灘車 ； 結構方程模式 ； 參與動機 ； 冒險體驗 ； 休閒效益

並列摘要

The purpose of this study was to develop, build, and recheck attendance motivation, adventure experience, and leisure benefits model, and find out the relationships of attendance motivation, adventure experience, and leisure benefits in All-Terrain Vehicle (ATV). Total 600 subjects were collected in Kenting, Pingtung County, Southern Taiwan, Sanzhi of New Taipei City, and Wanli of Keelong County in northern Taiwan, and who have ridden the ATV, explore factor analysis and structure equation modeling were applied in this study. Results indicated two times modifications were made, deleted 12 variables, and connected 10 variables, the fit matched the suggestion parameters. The relationships among attendance motivation, adventure experience, and leisure benefits were closed. The recommendations are to design the different routes for ATV, including easy, advance, and difficult, build some places for those who can sit and watch people ridding ATV, create the own internet blog that people can make friends, share the skills, and get new information because of the same ATV hobbit.

並列關鍵字

Structure Equation Modeling ； Attendance Motivation ； Adventure Experience ； Leisure Benefits ； All-Terrain Vehicle

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