建構地方特色產業跨組織能力之共創價值營運模式－以屏東縣泰武咖啡為例

Established the Co-Creating Unique Value Business Model with the Acrossing Organizational Capacities of the Local Characteristics Industry- A Case Study of the Pingtung County Taiwu Coffee

辜雯華(Wen-Hua Ku) ； 楊英賢(Ing-Shan Yung) ； 唐秀麗(Hsiu-Li Tang)

《休閒產業管理學刊》 9卷2期 (2016/09) Pp. 49-78

https://doi.org/10.6213/JLRIM.2016.9(2)3

摘要

本研究從共創價值觀點，探討跨組織間的整合能力，並以價值創造架構探悉不同型態的組織能力其創造的價值意義。另本研究個案以原住民地區有機咖啡產業為主要研究範疇，以Ramaswamy與Gouillart的共創四原則(利誘、原則、尊重、互動)進行驗證，獲致結論為原鄉地方特色產業藉由結合區域複數組織及特色觀光資源帶動週邊經濟效益的發展，為結合區域複數產業特色共創價值之效果。而產業組織間透過跨組織能力的整合，可獲得全新性的價值，對顧客面向來說其延伸價值在於文化體驗與生活型態之知識傳遞，而經營面向的附加價值往往來自於跨業間的整合所產生的間接效益。另本研究亦發現組織間透過合作及資源分享，有彈性的擴大合作範圍和規模，而企業則採價值鏈深化及多角化方式運作，達到增進價值的目標。

關鍵字

地方特色產業 ； 共創價值 ； 組織能力

並列摘要

This study discusses the integration capabilities across organizations from the point of view of co-creating value, and ascertains the creation value of the different organizational capacities in the value creating direction. Additionally, in this research, ABORIGINAL organic coffee industry as the main scope of the study, and this paper specially adopted the 4 co-creating principles (including inducements, principles, respect, and interaction) of Venkat Ramaswamy & Francis Gouillart for verification. To draw conclusions for the Department of Aboriginal industries with local characteristics combined with complex regional organizations, and the other characteristics of tourism resources, in order to promote the surrounding economic development, this is a complex integration of the regional industry’s characteristics to create the effect of co-creating Value. The organizations of this industry through the integration of organizational capacity gain of the new value. For the customer, it is extending the value of their cultural experience and the knowledge exchange of the cultural lifestyle; and the additional value of the business comes from the indirect benefits of integration between the cross-industry generated. Cross-organizational coordination and integration mode, which gives businesses and customers of new value creation. Another of the paper also found that members of the organizations through collaboration and sharing of resources, will expand the scope of cooperation and the scale of economies, and companies are deepening the value chain and diversification mode of operation, in order to achieve the target of enhancing its value.

並列關鍵字

local characteristic industry ； co-creating unique value ； organizational capabilities

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