The present study aims to investigate the factors influencing the entrepreneurial intention of media designers according to the theory of planned behavior. To achieve the research goal, the research team invited eight media designers to join focus group discussions. The results revealed that entrepreneurial attitude, social pressure (subjective norms), social capital and support (external behavioral control), and self-efficacy (internal behavioral control) influenced the entrepreneurial intention of media designers. The other critical factors identified in the results are entrepreneurial alertness, academic background, and work experience, none of which have been reviewed in previous research.