Information and knowledge sharing and communication are the key objectives of e-government services. Many e-government programs are deploying technology-based services that are relevant and interesting to citizens; redesigning organizations; and using a variety of marketing techniques to spread the word. Their objectives are not only improving the quality of citizen life, but also promoting the economic growth. These programs have been extremely valuable in helping the Administration promote the integration of technology and people through reorganization to more effectively deliver services and reaches. The initiatives and activities identified by the e-Government initiatives make it easier for citizens to receive high-quality service from the government, while simultaneously reducing the cost of delivering those services. The next wave of ”leading” government services will deliver citizen service that builds an implicit trust between citizens and their government that goes beyond citizen satisfaction. The innovation and integration of government services based on audience centric design are creating increasingly citizen touch points. By building closer connections with the people they govern, for example by creating citizen service call centers, government departments are better able to incorporate reliable customer feedback into the design of innovative services.