Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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莊陞漢 , Masters  Advisor:孫中興  


消費台灣啤酒啤酒消費文化taiwan beer

Abstract 〈TOP〉
    Reference ( 111 ) 〈TOP〉
    1. Daniel Roche(2000). A History of Everyday Things : The Birth of Consumption in France, 1600-1800; Translated by Brain Pearce. Cambridge, U.K.; New York : Cambridge University Press.
    2. Pierre Bourdieu(1984). Distinction:A Social Critique of the Judgement of Taste , Cambridge:Harvard University press.
    3. Raymond Williams(1981). The Sociology of Culture. Chicago : University of Chicago Press.
    4. Sidney W. Mintz(1986). Sweetness and Power : The Place of Suger in Modern History.New York : Penguin Books.
    5. 趙銘圓(1999)〈台灣啤酒發源地—公賣局建國啤酒廠〉,《中國飲食文化基金會會訊》,Vol5 NO.2。
    Times Cited (14) 〈TOP〉
    1. 彭慧珊(2007)。新進口啤酒的行銷策略可行性個案研究。淡江大學管理科學研究所碩士班學位論文。2007。1-94。 
    2. 蔡瑋恩(2009)。外國品牌啤酒市場競爭之品牌權益分析。中興大學應用經濟學系所學位論文。2009。1-70。 
    3. 羅一凡(2010)。文化產業與社區互動介面之研究 - 以建國啤酒廠為例。臺北科技大學建築與都市設計研究所學位論文。2010。1-185。 
    4. 吳亞儒(2011)。公主特質傾向之消費者對ANNA SUI化妝品形象認同研究。崑山科技大學視覺傳達設計研究所學位論文。2011。1-273。 
    5. 雷士弘(2012)。麵包消費品味研究:以高雄市長棍麵包為例(1990 - 2010)。高雄餐旅大學台灣飲食文化產業研究所學位論文。2012。1-184。 
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