Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 53 ) 〈TOP〉
  1. 陳柏宇,2010。服務品質、顧客滿意度與行為意向關係之研究—以花蓮市農會生鮮超市為例,屏東科技大學農企業管理系所碩士論文。
  2. 蔡宗諺,2008。應用資料探勘技術於恆春鎮農會超市之研究,國立屏東科技大學農企業管理研究所碩士論文。
  3. 蔡宗諺、楊志平、陳仕偉、彭克仲,2009。應用資料探勘技術於農會超市之研究-以恆春鎮農會超市為例,台灣農學會報,第10卷第4期,頁272-284。
  4. Anderson, E. W. and M. W. Sullivan (1993): “The antecedents and consequences of customer satisfaction for firms,” Marketing Science, 12(2), pp.125-143.
  5. Anderson, E. W. (1998): “Customer satisfaction and word of mouth,” Journal of Service Research, 1(1), pp.1-14.
Times Cited (2) 〈TOP〉
  1. 張順達(2016)。天氣變化對零售業銷售業績之影響 ─以新北市深坑區農會生鮮超市為例。臺灣大學農業經濟學研究所學位論文。2016。1-78。 
  2. 顏志宏(2013)。臺中市大里區農會績效分析。臺灣大學農業經濟學研究所學位論文。2013。1-114。 
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