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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 399 ) 〈TOP〉
  1. 任宇新(2004),「新產品品牌決策對績效之權變影響」,國立成功大學企業管理學系未出版博士論文。
  2. 程信賢(2002),「行動電話消費者購買行為及其市場區隔之研究─以南部地區為例」,國立成功大學/企業管理學系碩博士班未出版碩士論文。
  3. 黃銘永(2002),「台灣烘焙業品牌形象建構之研究」,私立中原大學企業管理研究所未出版碩士論文,頁28-14。
  4. 溫正忠(2003)「影響化妝品品牌權益因素之實證研究」,元智大學管理研究所未出版碩士論文,頁1-29。
  5. 龔俊光(2004.02),「2003年台灣行動電話市場回顧與展望」,台北,資策會資訊市場情報中心。
Times Cited (1) 〈TOP〉
  1. 張靜枝(2008)。私立高中職學校品牌識別與品牌活化關聯性之探討。淡江大學企業管理學系碩士在職專班學位論文。2008。1-94。 
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