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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
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Reference ( 52 ) 〈TOP〉
  1. 方世榮譯(1998),Kotler Philip, “Marketing management: analysis, planning, implementation, and control, ” 9th ed., Prentice-Hall, Inc.,東華書局。
  2. 林柏宏(2005),「線上購物滿意度與偏好之研究—SERVQUAL Model觀點」,淡江大學國際企業所,碩士論文。
  3. 陳進成(2003),「電子商務顧客價值、滿意度與忠誠度之研究—以電子商店為例」,中原大學資訊管理研究所,碩士論文。
  4. Abdul-Rahman, A., and Hailes, S. (2000),“Supporting Trust Invirtual Communities, ”Proceedings of The 33rd Hawall International Conference on System Science , pp. 1-9.
  5. Alloway, R. M. and J. A. Quillard (1981), “Top Priorities for the Information Systems Function,” CISR Working Paper No. 79, Sloan School of Management, Massachusetts Institute of technology, Cambridge, Massachusetts.
Times Cited (3) 〈TOP〉
  1. 游秀綾(2009)。新竹市國中生攝取西式速食行為及其相關因素之研究。臺灣師範大學健康促進與衛生教育學系在職進修碩士班學位論文。2009。1-101。
  2. 邱翔瑜(2010)。以科技接受與使用統合理論觀點探討消費者網路購物意願之研究。樹德科技大學經營管理研究所學位論文。2010。1-72。
  3. 陳宗郁(2016)。筆記型電腦選購消費者行為研究。義守大學資訊工程學系學位論文。2016。1-53。
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