Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
    Reference ( 53 ) 〈TOP〉
    1. 吳慶種(1999),「我國企業全球資源搜尋策略之研究-以通訊設備製造業為例」,私立元智大學管理研究所碩士論文。
    2. 陳秀泰(1996),「國外品牌服飾代理商經營策略分析」,私立中原大學企業管理研究所碩士論文。
    3. Anderson, E. & Gatignon, H. (1986), "Mode of Foreign Entry: A Transaction Cost Analysis and Propositions," Journal of International Business Studies, Fall, Vol. 17, pp.1-26.
    4. Anderson, E. (1985), "The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis, "Marketing Science, Summer, Vol. 4, pp.234-254.
    5. Anderson, F. and H. Gatignon (1986), "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions, "Journal of International Business Studies, Fall, Vol. 17, pp.1-26.
    Times Cited (16) 〈TOP〉
    1. 余美釧(2008)。台灣進口乳酪產業在不同通路的訂價策略。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2008。1-125。 
    2. 洪兆堂(2013)。童鞋零售店經營關鍵成功因素之探討。臺北科技大學管理學院經營管理EMBA專班學位論文。2013。1-95。 
    3. 徐宜君(2002)。跨國出版集團在台灣市場的進入模式。臺灣師範大學大眾傳播研究所學位論文。2002。1-116。
    4. 吳淑貞(2002)。產業網絡、群聚現象與企業競爭力關係之研究 -以兩岸製鞋業為例。中原大學企業管理研究所學位論文。2002。1-111。
    5. 林玠良(2002)。人、運動、流行文化與城市的光合作用─街頭籃球運動的深層意涵。臺灣師範大學體育學系學位論文。2002。1-110。
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