Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 145 ) 〈TOP〉
  1. [4] 孔方正、張超銘(2012)。消費者產品涉入、產品知識對購買意願之影響—以替代能源車為例。休閒與社會研究,5,37-50。
  2. [8] 何明泉、林其祥、劉怡君(1996)。文化商品開發設計之構思。設計學報,1(1),1-15。
  3. [11] 李韋達、方文昌(2004)。從品牌知名度探討知覺品質和購買意願—以價格與來源國形象為調節變數。管理評論,23(4),89-112。
  4. [12] 林彩梅、方顯光、陳宏儒(2010)。產品屬性對品牌形象、製造來源國形象與消費者購買意願之影響—以台灣筆記型電腦產業為例。華人前瞻研究,6(1),53-63。
  5. [13] 林雅平、蕭銘雄、康桓甄、韓文仁(2008)。不同涉入程度下企業贊助形式對品牌權益及購買意願影響之研究。管理實務與理論研究,2(4),123-142。
Times Cited (1) 〈TOP〉
  1. 許菀珍(2017)。跨界聯名後服飾品牌對消費者購買意願之影響。虎尾科技大學企業管理系經營管理碩士班學位論文。2017。1-84。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :