- 期刊
都會消費者對國產香蕉特徵評價之實證分析
An Empirical Analysis of Consumer's Willingness to Pay for Attributes of Domestic Banana: A Study in Metropolitan Areas in Taiwan
並列摘要
In recent years, the theory of market segmentation has been gradually used in agricultural products. Using northern domestic consumers in Taiwan as the sample for the empirical analysis, this study uses Conjoint Analysis to measure consumers' willingness to pay for four essential product attributes of domestic banana including: the quality level, environmental consciousness, intellectual and cultural level and the banana-use level.
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