農業產銷班組織學習的概念分析

A Conceptual Analysis of Organizational Learning on Agricultural Production and Marketing Groups

陳尚蓉(Shang-Rong Chen) ； 王俊雄(Jiun-Shong Wang)

《農林學報》 51卷3期 (2002/09) Pp. 29-42

https://doi.org/10.30089/JAF.200209.0003

摘要

本文係利用文獻分析法進行農業產銷班組織學習的概念性分析研究，農業產銷班的整合輔導是農業施政重點與農業推廣策變對象，處在知識經濟時代的小農制國家，透過組織學習來促進農民合作與能力成長乃為必要的策略。研究脈絡先從組織學習的意義、類型與組織學習能耐的發展等面向加以探討，進而導入農業產銷班的組織學習障礙，並據以推演出組織學習策略，主要觀點認為可從高低投入與新舊產業兩個向度，區分出創新學習、模仿學習、合作學習、傳播學習等四個組織學習類型來結合組織發展目標，以作為農業推廣工作創新典範與農業產銷班自我提升的理論參考。

關鍵字

組織學習 ； 農業產銷班 ； 農業推廣

並列摘要

Literature is reviewed as the basis to analyze the concept of the organizational learning on agricultural production and marketing groups. For ten years, the integration and assistance of the agricultural production and marketing groups has been the focal point on agricultural policy and the main change target for agricultural extension. However, through the process of organizational learning, promoting the organizational core capability is the essential strategy especially for small farming-scale nations under the knowledge economy era. In this paper, the meaning and types of organizational learning are explored, and the importance of developing organizational learning capability is expressed. On the basis, the organizational learning obstacles on agricultural production and marketing groups are identified. Finally, we recommend innovative learning, imitative learning, collaborative learning, and disseminated learning could be proceed under different organizational factors, like development goals, degree of commitment, and category of industry, to help agricultural production and marketing groups self-promotion. The concept of organizational learning also is served as a theoretical basis to innovate the paradigm of agricultural extension.

並列關鍵字

organizational learning ； agricultural production and marketing groups ； agricultural extension