台灣牛乳供應鏈發展之關鍵因素研究

A Study on the Success Factors for the Development of the Milk Supply in Taiwan

黃炳文(Biing-Wen Huang) ； 施孟隆(Meng-Long Shih)

《中華農學會報》 8卷3期 (2007/06) Pp. 194-209

https://doi.org/10.6730/JAAC.200706_8(3).0002

摘要

面對開放液態乳進口的衝擊，台灣牛乳產業的發展，宜掌握供應鏈的關鍵因素。本研究先分析產品流、金流、資訊流及協力合作等四個構面相關的課題，並選取各構面的基本構成因素共十六項；再依層級程序分析法(AHP)，訪問學者專家的意見，評選出較為重要的六項關鍵因素：產品流、金流、資訊流之協力合作、生乳品質管控、總量管制、冬夏季乳比例。由關鍵因素的探討中，可獲致「藍海策略」的啓示，並提出宜提升、降低、創造、消去的相關因素。

關鍵字

牛乳供應鏈 ； 關鍵因素 ； AHP ； 藍海策略

並列摘要

Considering the impact of imported milk on Taiwan's milk market, the local milk industry should analyze its supply chain. In our research, we first looked at some issues related to product flow, financial flow, information flow, and collaboration in the milk supply chair. Then, sixteen basic factors in those four frameworks were chosen for evaluation. Based on the methodology of analytic Hierarchy process (AHP), this study surveyed the opinions of experts to evaluate the success factors. The results show that the six major success factors are as follows: the collaboration on product flow, financial flow and information flow, quality management of raw milk, quantity control of milk, and the allocation o milk production in the winter and summer seasons. Following the discussion of these success factors the discussion extends to some implications for the ”blue ocean strategy” of the milk industry. Some factors that might need to be addressed were proposed.

並列關鍵字

Milk Supply Chain ； Success Factors ； AHP ； Blue Ocean Strategy