The land use of the aboriginal reserve around Shi Juo Village, Chia Yi County had been changed significantly as a result of rapid expansions of tea plantation along A-Li Shan highway. It is the reason that a study of land development in the area is of great interest.The theory of land rent was employed in this study and the empirical data were generated by applying image classification technique of remote sensing and the spatial analytical capability of GIS. In addition, an econometric approach was used, which has an attempt to use five GIS data(i.e., altitude, slope, aspect, distance from near by trucking road, and distance from CBD) in stead of financial factors of land development.