This essay aims to summarize and respond to the arguments between Sociology of Sport and Physical Cultural Studies in European and American academic societies. Physical Cultural Studies scholars critique the limitation and methodology of traditional Sociology of Sport and argue for broader research terrains. However, this essay counters that these two schools are virtually and essential alike despite appearing otherwise. In the context of Taiwanese academic environment, the two schools should co-exist and search for common goals by adding spatial and temporal dimensions into their research. By approaching sport and physical culture with sociology of memory and study of social space, and examining the influence of mass communication and media on sport/physical culture, we will be better equipped to march toward a critical Sociology of Sport/Physical Cultural Studies of our native, Taiwanese perspective.