華語導遊接待陸客低價團之研究

A Study of Mandarin Tour Guide Service Chinese Low-price Tour Groups

董孟修(Meng-Hsiu Tung)

《觀光休閒學報》 19卷3期 (2013/12) Pp. 233-255

https://doi.org/10.6267/JTLS.2013.19(3)2

摘要

華語導遊到觀光局抗議遞陳情書，希望台灣政府重視華語導遊的基本收入與權益。本研究藉由質性研究方法之焦點團體訪談輔以深度訪談方式深入探討相關問題並建議改善之道，尤著重於華語導遊進入職場之方式、接待陸客低價團的現況與工作經驗的討論；擷取19位受訪對象的實證資料發現：旅行社低價團的操作方式，使專業解說的華語導遊逐漸變成以導購商品為主的服務人員，並且有業績壓力。華語導遊的薪資多是不確定的佣金，此狀況也衍生出華語導遊流動率高、有經驗華語導遊不足及新華語導遊謀職不易的問題。最後本研究建議政府應進一步輔導華語導遊就業並保障基本收入及權益，並建議華語導遊帶團時要具備品味、品質及品德。

關鍵字

華語導遊 ； 陸客低價團 ； 人力仲介 ； 焦點團體法

並列摘要

Mandarin tour guides give a full statement to Tourism Bureau and wish Taiwanese government to take care about their basic income and rights. By qualitative research methods, including focus groups and in-depth interviews, this research investigates the questions about mandarin tour guides and proposes effective ways to improve those. This research also aims at the discussion of how mandarin tour guides to get jobs, the current situation of providing Chinese people low-price tour groups, and their working experience. The research data gathered from 19 interviewees indicates that professional mandarin tour guides become salesmen and also bear sales pressure because the travel agencies take the low-price business model. Now, most of mandarin tour guides' salaries are uncertain commissions. Therefore, some questions exist. These including: the turnover rate of mandarin tour guides is high; mandarin tour guides with rich working experience are insufficient; and it is difficult for new mandarin tour guides to find related jobs. Furthermore, this research suggests that government should help mandarin tour guides to find jobs and ensure their basic income and rights. This research also suggests that mandarin tour guides must have personal characteristics, high service quality, and professional ethics when working.

並列關鍵字

Mandarin tour guide ； Chinese low-price tour groups ； manpower agency ； focus groups

參考文獻

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