論吞世代流行文化與消費價值─以潮流服飾為例

The Exploration of the Tweens' Fashion Culture and Consumption Values-Take Trend Clothes for Example

陳高生(K. S. Chen) ； 顏仲汝(C. J. Yen)

《華岡紡織期刊》 17卷1期 (2010/03) Pp. 33-44

https://doi.org/10.29984/JHGT.201003.0004

摘要

本研究企圖探討獨特又充滿自我的「吞世代」在流行文化中所創造的消費價值。藉由探討吞世代流行文化中的潮流服飾為觀察要項，深入暸解其流行文化與消費價值之關連性。並使用質性研究方法進行，運用訪談、觀察法。研究發現，吞世代藉由潮流服飾穿著，所創造的消費價值除了Sheth、Newman、Gross等提出的五構面外，更往上實踐了自我認同的價值層次並藉由潮流服飾的穿著不斷的自我成長與修正，在過程中發現形塑自我的穿衣脈絡。

關鍵字

吞世代 ； 流行文化 ； 消費價值 ； 潮流

並列摘要

The study aims to explore and discuss the consumption values in the fashion culture of the Tweens, who are unique and self-centered. By observing the dressing style of the Tweens' fashion culture, the researcher looks into the relation between the fashion culture and the consumption values. Interview and observation are employed as research methods in this study. The result shows that, except, for the five aspects brought up by Sheth Newman Gross, the tweens, through their dressing style, create new consumption values which further realize the aspect of self-identification. In addition, through their dressing style, the tweens develop their own fashion trend in the process of continual modification.

並列關鍵字

Tweens ； popular ； consumption values ； Trend