福山植物園遊客資料調查分析

Survey of Visitor Information in the Fushan Botanical Garden, Taiwan

林國銓(Kuo-Chuan Lin) ； 林朝欽(Chau-Chin Lin) ； 唐盛林(Sheng-Lin Tang)

《台灣林業科學》 15卷1期 (2000/03) Pp. 105-113

https://doi.org/10.7075/TJFS.200003.0105

摘要

本研究以系統逢機取樣，人員訪問法，於1996年5月至10月及1997年6至8月間進行問卷調查福山植物園遊客的性質、對值物園之概念、對植物園之滿意度及對管理措施之意見、遊園行為等。計得有效問卷669份。各項資料分別以百分比統計圖、獨立性與相關性進行分析。調查結果顯示：福山的遊客以軍公教人員為主(28.5%)，大部份遊客能區別福山與一般公園或遊樂區不同(95.65%)，參訪動機主要為喜愛這裹的環境(28.9%)、以前沒來過(28.2%)、因媒體宣傳慕名而來(26.0%)，園區內主要活動為觀賞風景(22.2%)、認識樹木(21.2%)、散步(21.0%)，整體觀感覺得滿意(80.5%)，整個園區感覺乾淨(96.1%)，設施認為不夠的遊客，建議增加解說設施(45.6%)，認識植物及取得資訊的方式以解說牌為主(42.9%)，對入園限制及各項保育措施遊客認同很高（80%以上），且遊客認為限制使用為最有效及可行的措施。綜合言之，福山植物園的經營管理己獲受訪民眾高度肯定，但在發揮植物園的環境教育功能上，仍有許多地方需要加以改善。

關鍵字

福山植物園 ； 遊客資料 ； 遊園行為

並列摘要

A survey concerning Fushan Botanical Garden visitors' general information, opinions, behavior, and experience, etc. was conducted during May to October 1996 and June to August 1997. Totally 669 effective questionnaires were collected by systematic random sampling and analyzed using frequency distribution figures. The results are as follow. The majority of visitors are civil servants (28.5%) in this survey. Most of the sampled visitors perceived differences between the Fushan Botanical Garden and general parks or recreation areas (95.65%). The primary motivations of their visit were to appreciate the environment (28.9%), hadn't been here before (28.2%), and had seen an advertisement in the media (26.0%). Sightseeing (22.2%), learning about trees (21.2%), and taking a walk (21.0%) were the most preferred activities. The overall satisfaction level was high (80.5%), and 96.1% of the visitors felt that the Garden was clean (96.1%). The visitors who thought there were not enough facilities in the Garden suggested providing interpretive facilities as the most important demand (45.6%). Reading interpretive boards was the most frequently used way (42.9%) to learn about trees and to gain knowledge. Further, visitors wishly (over 80%) agreed with the restrictions and conservation policies. In conclusion, sampled visitors highly approved of the management of this botanical garden. However, there is a need to improve in the areas of environmental education, so that the educational function of the botanical garden can be extended.

並列關鍵字

Fushan Botanical Garden ； visitor information ； visitor behavior