計程車分級定價之研究

台灣地區現行計程車運輸業之運價基本上屬於單一費率制，無法反映不同服務品質業者之成本差異。本研究首先對國內外相關文獻作一完整的回顧與評析，並分析計程車市場之營運現況與不同車種、營運方式之成本差異，據而研擬差別費率之初步方案。其次以二階段方式進行問卷調查與資料分析，利用敘述性偏好法設計問卷，並構建計程車乘客之選擇行為模式。最後，再應用所構建的模式分析實施差別費率對業者營收之影響，進而針對不同方案之利弊與可行性加以評估。此外，並探討實施分級管理方案時必需考量之相關配合措施。

關鍵字

計程車；分級定價；個體選擇行為

並列摘要

Current taxi fare is basically a uniform pricing system, which cannot reflect the difference in operating costs of different service quality provided. In order to enhance service quality of the taxi industry, differential pricing has been discussed. Although earlier studies indicated that differential pricing system is acceptable by many taxi riders and drivers, there is lack of detailed study regarding the possible effects that may occur on riders and the industry, once it is implemented. This study begins with literature review, and analysis of operational conditions and cost structure of taxi industry. A two-stage survey are then conducted to analyze the behavior and to develop the choice models of the taxi riders, using the stated preference method. The models will then be used to predict the effects of different differential pricing schemes on the industry. Based on the results of analysis, the feasibility of all alternatives are evaluated and compared.