- 期刊
Strategy Orientation in The Fashion Industry: Short- Or Long-Term?
摘要
The purpose of this paper is to assess if the strategy development of the fashion industry is oriented to the long or short term. Following the theory of dynamic capabilities, this paper argues that a long-term strategic orientation can be observed in corporate foresight activities. A multi-methodological research approach is chosen to answer the research question. The findings suggest that the fashion industry is lagging behind other industries in terms of future orientation and therefore long-term strategy development, even though the challenges in the business environment are not perceived as less relevant.
延伸閱讀
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