兩位國中女性校長卓越領導策略之研究

Research on the Leadership Strategies of Two Female Excellent-principals in Junior High Schools

王譽潣(Yu-Min Wang) ； 林志成(Chih-Cheng Lin) ； 莎麗娃(Li-Wa Sha)

《學校行政》 148期 (2023/11) Pp. 47-68

https://doi.org/10.6423/HHHC.202311_(148).0003

摘要

本研究採用訪談法及文件分析法，探討兩位獲得「校長領導卓越獎」的女性國中校長之組織溝通、學校行銷及問題解決之策略。首先，析述研究動機、目的與問題；接著進行相關的文獻探討，透過與兩位國中女性校長及相關人員的訪談記錄，蒐集各式相關文件；繼之，探討兩位校長在組織溝通、學校行銷及問題解決三個面向上之不同策略及下列三項共同的卓越領導策略：一、權變活用雙向互動、兼顧情理法等多元溝通策略而能共識與共好。二、善用校本課程品牌及金三角行銷等多元行銷策略以宣揚辦學績效。三、巧用柔性領導及課程教學領導等多元化領導策略以化解挑戰難題。最後，根據上述研究結果，提出相關建議，供國中女性校長、教育主管機關及未來研究者參考。

關鍵字

卓越領導 ； 國中女性校長 ； 組織溝通 ； 問題解決 ； 學校行銷

並列摘要

This study used interviews and document analysis to explore the organizational communication, school marketing and problem-solving strategies of two female junior high school principals who won the "Principal's Leadership Excellence Award". Firstly, the motivation, purpose and problems of the research were analyzed, and then the relevant literature was discussed, and various relevant documents were collected through the interview records with two female principals and related personnel. Finally, the two principals' different excellent strategies of leadership were discussed and the following three common excellent strategies of leadership are proposed: 1. Both principals can make use of multiple communication strategies such as two-way interaction to achieve consensus and mutual benefit. 2. Both principals utilized diversified marketing strategies such as school-based curriculum, branding, relationships and the Golden Triangle to promote school performance. 3. Both principals are able to use diversified leadership strategies such as contingent leadership and curriculum leadership to solve challenges. Based on above findings, relevant suggestions are proposed for the female principals of junior high school, educational authorities and future researchers.

並列關鍵字

junior high school female principals ； organizational communication ； excellent leadership ； problem solving ； school marketing

參考文獻

林志成（2001）。學校公關之迷思困境暨其推動策略。學校行政，(11)，4‒13。https://doi.org/10.6423/HHHC.200101.0004[Lin, C. C. (2001), The Myth and Dilemma of School Public Relations and Its Promotion Strategy, School Administration, 11, 4‒13.]

林志成（2004a）。校長卓越領導之行動智慧。學校行政，(33), 10‒20。http://dx.doi.org/10.6423/HHHC.200409.0010[Lin, C. C. (2004a). Wisdom for action of leadership of excellent principal, School Administration, 33, 10-20.]

王譽潣（2023）。兩位國中女性校長卓越領導之研究。[ 未出版之碩士論文，國立清華大學 ]。臺灣碩博士論文知識加值系統。https://hdl.handle.net/11296/5z3w5x[Wang, Yu-Min (2023), Research on the excellent leadership of two female principals in junior high schools]

林志成（2004b）。教育行政行動智慧的概念建構與實踐之研究。師大書苑。[Lin, C. C. (2004b). The construct and praxis of wisdom for action in educational administration. Taipei: Shtabook.]

林志成（2004c）。建構卓越的教育績效責任文化。教育研究月刊，124，41‒51。[Lin, C. C. (2004c). The culture of excellence of accountability of education, Journal of Educational Research, 124, 41‒51.]