銀髮族參與二子坪登山步道之持續涉入、休閒效益與重遊意願之相關研究

The Study of Relationships among Enduring Involvement, Leisure Benefits and Revisit Intention for the Elder Participators of Erzihping Trail

劉曉蔓 ； 湯慧娟 ； 宋一夫 ； 鄭憲成 ； 鄭振洋

《高應科大體育》 13期 (2014/12) Pp. 14-26

摘要

本研究旨在探討銀髮族參與二子坪登山步道持續涉入、休閒效益與重遊意願之現況與預測情形，採問卷調查法進行研究，以自編之「持續涉入量表」、「休閒效益量表」與「重遊意願量表」為研究工具，研究對象以參與二子坪登山步道之銀髮族，採口頭提問方式共獲得有效問卷210份。回收之問卷以SPSS17.0進行統計分析，並以描述統計、皮爾森積差相關、多元迴歸等統計分析進行資料分析。研究結果如下一、銀髮族參與二子坪登山步道之持續涉入、休閒效益與重遊意願均屬中上程度。其中以「吸引力」、「生理效益」平均得分最高，另外在重遊意願方面以「我非常樂意向親朋好友推薦二子坪登山步道」得分最高。二、持續涉入、休閒效益、重遊意願三者有顯著正向關係。二、持續涉入的「吸引力」及與休閒效益「生理效益」是預測重遊意願的重要因素。

關鍵字

持續涉入 ； 休閒效益 ； 重遊意願

並列摘要

The purpose of the study was to discuss the relationships among enduring involvement, leisure benefits and revisit intention, including enduring involvement, leisure benefits scale, revisit intention scale. The study was conducted via questionnaires. There were 210 effective questionnaires collected. The SPSS 12.0 for Windows was used to analyze the data. Pearson Product-Moment Correlation and Multiple Stepwise Regression Analysis were applied in the study. The following results have been concluded: 1.The Elder Participators on enduring involvement, Leisure Benefits and Revisit Intention is great. Among maximum point in attractive and physiology benefit, another I'm more than happy to recommend and friends in Revisit Intention. 2. There were significant positive correlations in enduring involvement, leisure benefits and revisit intention. 3. Revisit intention could be predicted by enduring involvement and leisure benefits effectively.

並列關鍵字

Enduring Involvement ； leisure benefits ； Revisit Intention