我們的觀衆來自何方，他們是怎樣評價我們的

上海科技館於2001年12月18日正式開館，是目前國內最大的科技館。至2002年底觀衆達到了近270萬人次。本研究對2002年2月至9月回收的693份有效問卷進行了統計分析，以了解開館初期一般觀衆的基本資料、參觀行搗；對上海科技館各項設施、服務的滿意程度狀況。本研究結果發現觀衆對上海科技館印象最深（好）的依此是建築、環境，而服務排名最後。對上海科技館最滿意的展廳是「生物萬象」、「智慧之光」，最不滿意的是「設計師搖籃」展廳。2002年上海科技館的觀衆來自五湖四海，但還是以本地、江浙的青少庫觀衆為主，觀衆的家庭背景以國家與社會管理、專業技術人員、普通辦事人員掬主，月收入在1500至4000元的家庭是上海科技館的主要觀衆群體。本文進一步運用數學手段，分析了觀衆的部分行為相關性、觀衆的類型，並對觀衆調查分析的方法、科技館的未來發展進行了分析。

關鍵字

上海科技館；觀衆研究；參觀行為；滿意度；統計分析；解釋分析

並列摘要

Shanghai Science & Technology Museum was opened to the public on Dec. 18(superscript th), 2001 and it is the largest science museum in China. Until the end of the year 2002, the number of its visitors has amounted to near 2.7 million. This research paper is based on the statistical analysis of the 693 effective questionnaires collected from the visitors during February to September, 2002, in order to know the basic information and behavior of visitors and their degree of satisfaction to all the museum facilities and services. The result of the research shows that their best/deepest images of the museum is that the building is orderly, while the environment and the service ranked the last. They felt most satisfied with the Galleries of ”Spectrum of Life” and ”Light of Wisdom” while they felt most unsatisfied with the Gallery of ”Cradle of Designer”. Visitors in the year 2002 came from all corners of the land, but the majority of visitors are young people and children from Shanghai, Jiangsu and Zhejiang Provinces. Civil servants, professionals, technicians and office clerks take the main part in regards of their family background. Most of the visitors' families have a monthly income above 1500 RMB up to 4000 RMB. This paper further uses mathematical methods to analyze the pertinence among some of the visitors' behaviors and the types of the visitors and also analyzes the research method and the future development of the museum.