為適應高科技戰爭的高素質人力需求、經濟及社會條件的變化,我國兵役制度已由「徵、募併行制」逐次轉換為募兵為主。自2003年起開辦志願士兵招募工作,且逐年提高招募比例,預於2014年底達成全募兵的目標。本文從美、英、日等三個國家募兵制的發展,從中擷取其推行募兵制的經驗教訓,作為我國推行募兵制之參考。其次,國軍須有正確且全盤整合的行銷觀念,方能針對不同群體的特性與需求,制訂出有效的政策與服務策略,透過各種行銷途徑與方式,在滿足社會青年從軍的需求同時,也達成既定的政策目標。最後,「募兵制」要成功推動,除需提升軍人的薪資、福利、服役環境與社會地位外,相關推動誘因的制度設計上,應該朝向「有利招募,樂於留營」的方向思考。
In order to adapt the changes for high-tech warfare and needs of the high-quality manpower, Taiwan of military service from ”Conscription, military recruit parallel system” to converted mainly for military recruit gradually. Recruitment of volunteer soldiers opened since 2003, and has gradually increased recruitment proportion and is expected at the end of 2014 to reach the goal of full recruiting.This article also explored the recruitment systems of the U.S., the U.K, and Japan. This is able to obtain some experiences and provide some ideas for our military recruitment. Moreover, our military must have appropriate principles of overall marketing in order to meet the needs of various young people and regulate a efficient policy and the strategy. Using variety of sale channels inspires youth to join the army in order to achieve the goal. Finally, in addition to improving soldiers' salary, welfare, atmosphere and social status, relevant systems should aim on ”inducing recruitment, willing stay” in order to succeed the recruitment.