Y世代對女性名人特質之認知研究

本研究以Y世代的年輕人觀點探討女性成為名人需具備哪些條件，了解這世代年輕人的觀點找出魅力因子，並且設計出一套對Y世代年輕人的需求。本研究使用的資料分析方法包括次數分配、描述統計、項目分析、Cronbach α 內部一致性分析、探索性因素分析、驗證性因素分析、t考驗與單因子變異數分析。本研究發現女性名人應具備時尚、努力、討論度、特色、機會、堅持、積極、自信、表演慾、吸引力、領導力、氣質、令人尊敬、幽默等魅力因素。

關鍵字

名人；特質； Y世代

並列摘要

In this study, Y generation of young women to become famous view of what conditions need to have to understand this generation of young people's views to find the charm factor, and a set of design requirements for the Y generation of young people. Understand the charm factor, you must first define the factors and characteristics which celebrities define the scope of this study used data analysis methods, including frequency distribution, descriptive statistics, item analysis, Cronbach α internal consistency analysis, exploratory factor analysis, confirmatory factor analysis, t-test, and ANOVA analysis. The study found that celebrities should have the fashion, to discuss the degree, characteristics, opportunities, persistence, positive, confident, show desire, attraction, leadership, temperament, respected, humor and other attractive factors.