滑雪旅遊參與者休閒涉入、知覺風險與場所依戀之研究

A Study on the Relationships among Leisure Involvement, Risk Perception and Place Attachment of Ski Participants

林志鈞(Chih-Jiun Lin) ； 呂淑娟(Shu-Juan Lu) ； 李元方(Yuan-Fang Li)

《嶺東學報》 39期 (2016/06) Pp. 119-146

摘要

本研究旨在了解滑雪旅遊參與者對休閒涉入、知覺風險及場所依戀的認知情形；探討參與者不同背景變項及參與屬性在其休閒涉入、知覺風險、場所依戀之差異情形、相關性並作預測。研究採用問卷調查法，以具參與滑雪活動經驗者做為研究對象，採用立意取樣之調查方式，有效問卷372 份。以SPSS 14.0 進行描述性統計、獨立樣本t 檢定、單因子變異數分析、皮爾森相關分析、逐步多元迴歸分析。研究結果顯示，一、不同年齡、子女狀況、教育程度、職業及月收入之滑雪旅遊參與者在休閒涉入有顯著差異。二、不同背景變項之滑雪旅遊參與者在知覺風險有顯著差異。三、不同性別、婚姻狀況、子女狀況、職業及月收入之滑雪旅遊參與者在場所依戀有部分達顯著差異。四、不同參與屬性之滑雪旅遊參與者在休閒涉入、知覺風險及場所依戀有顯著差異。五、滑雪旅遊參與者的休閒涉入程度與知覺風險有高度負相關。六、滑雪旅遊參與者的知覺風險程度與場所依戀有負相關。七、滑雪旅遊參與者的休閒涉入對場所依戀有預測力，以「吸引力」之預測力為最高。八、滑雪旅遊參與者的知覺風險對場所依戀有預測力。其中以「人員風險」及「社會風險」之預測力較高。

關鍵字

休閒涉入 ； 知覺風險 ； 場所依戀 ； 滑雪旅遊

並列摘要

The aim of this research is to discuss the relationships among leisure involvement, risk perception and place attachment of ski participants. Moreover, induct the differences of different demographic variables in leisure involvement, risk perception and place attachment. And also analyze the correlation, predict about the participants. The study is conducted through the questionnaire method by Likert 5-piont scale for data collection. Total of 372 questionnaires were obtained from the ski participants of Taiwan. The statistic software SPSS 14.0 was applied for data analyses. The statistical methods included descriptive statistics, independent samples t-test, one-way ANOVA, Pearson’s product-moment correlation, and regression analysis. The major findings of this study were summarized as follow. First, the different ages, children status, education, occupation, and incomes have significant difference in leisure involvement of ski participants. Second, all of the background variables have significant difference in risk perception. Third, the different gender, marital status, children status, occupation, and incomes have significant difference in place attachment of ski participants. Fourth, the different participate attribute has significant difference in leisure involvement, risk perception and place attachment of ski participants. Fifth, the leisure involvement of ski participants has negative significant correlations with risk perception. Sixth, the risk perception of ski participants has negative significant correlations with place attachment. Seventh, the leisure involvement of ski participants has significant prediction on the place attachment, especially the “attractiveness” has the best prediction. Eighth, the risk perception of ski participants has significant prediction on the place attachment, especially the “personal risk” and “social risk” have the higher prediction.

並列關鍵字

leisure involvement ； perception risk ； place attachment ； ski tourism

參考文獻

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