從探源觀點論述民間手工的產業轉型

The Industry Transformation Using Manual-Labor Management

陳麗貞(Lee-Chen Chen)

《人文及管理學報》 4期 (2007/11) Pp. 45-78

https://doi.org/10.6177/lam.2007.04.13

摘要

手工業是中國最古老的行業，官營手工業曾進步迅速，爾後各種民營匠藝業接繼發展，其規模至兩宋時達到顛峰，手工產業由內安外佈陣架構漸完善，官營手工業自然退居於手工業生產的次要地位。明清開放以來，市場現代化的道路上出現許多崎嶇轉折，傳統與封閉的產銷佈陣出現某些阻力，一些對資訊不完整的反制經營紛設，與強調對資訊對稱之強力殷求。近年來一些手工業強調「精緻」、「養生」、「在家經營」以安外行銷構念，都有一脈相承自古老經營概念所新詮而得。目前手工業多數為微型經營者，如何在傳統與現代經營理念中取捨，如何調控自身的資訊不對稱情境，方可在當前日熾的競爭社會裡，免除「劣幣驅逐良幣」與「道德危機」等苦果。本文研究係針對手工業做超長期探討，採用四步分析法透過中國歷史資料先例分析，獲得此業的「由內安外」轉型歷程，與推得其擴張的產業佈陣圖示，期能提供予民間實體經營策略、消費者降位搜尋成本與政府研擬適切產銷決策之參酌。

關鍵字

手工業 ； 社會轉型 ； 在家產業 ； 市場佈陣 ； 先例分析

並列摘要

This article mainly employs the precedent method and makes use of the data of commentaries on a variety of classics to argue that the management ethics of manual-labor industry was confronted with their external market-openning as well as incomplete information. In ancient China, all the etymology also demonstrate the multi-chain process of diversified manual-labor. We trace the matrix of the ancient manual-labor industry and indicate that all these transformational characteristics convey the implications of modern constructs. Currently, the case study of the Ming-Ching Dynasty is suitable for tangible market management, non-store selling, utmost skill by hand, etc. There are two purposes of this study. The first, this paper builds the optimal industry transformation (augmented model) through the open asymmetric information and the volatile risk circustances. Secondly, this paper also provides another point of view to the searching ethics of modern consumption.

並列關鍵字

manual-labor ； social transformation ； home-based ； mart matrix ； precedent analysis