電子商務與廠商競爭優勢關聯性之研究：價值創造觀點

The Relationship between E-Commerce and Firm's Competitive Advantage: A View of Value Creation

楊鎮維(Chen-Wei Yang) ； 楊泰和(Tai-Ho Yang) ； 方世杰(Shih-Chieh Fang)

《興國學報》 2期 (2003/07) Pp. 135-150

https://doi.org/10.29950/JHKUM.200307.0009

摘要

電子商務有潛力創造巨大的價值，它也徹底改變了存在廠商競爭的規則，更吸引了許多管理學者研究電子商務在策略管理領域之價值；本文概述了虛擬組織的特性及廠商電子商務其競爭優勢的理論基礎，諸如價值鏈架構、熊彼得創造性毀滅理論、公司資源基礎觀點及交易成本理論，並介紹了電子商務新經營模式的價值創造；最後則分析探討電子商務的四個價值驅動因子（value drivers）；創新（novelty）、鎖定（lock-in）、互補性（complementarity）及效率（efficiency）。研究結果指出：前述的四個價值驅動因子可作為啟動電子商務價值創造之前置因素，由此可推論至競爭優勢的概念，進而促成了電子商務與廠商競爭優勢之間的鏈結。

關鍵字

電子商務 ； 虛擬組織 ； 競爭優勢 ； 價值創造

並列摘要

E-commerce has potential to create huge value; it also fundamentally changes the rule of business competition and attracts many scholars to research its strategic value. This study discussed virtual organization and theoretical base of competitive advantage in e-commerce. There is value chain framework, Schumpeterian theory, resource-based theory and transaction cost theory discussed in the article and the operation model of value creation in e-commerce is introduced. Four value drivers of e-commerce: novelty, lock-in, complementarity and efficiency are discussed at the end. Results indicated that: the four value drivers of e-commerce mentioned play a role of antecedents in value creation, in reference to the concept of competitive advantage. Furthermore, it incentive the linkage of e-commerce and firm's competitive advantage.

並列關鍵字

e-commerce ； virtual organization ； competitive advantage ； value creation

參考文獻

Admit, R.,Schoemaker, P.(1993).Strategic Assets and Organizational Rent.Strategic Management Journal.14(1),33-46.

Amit, R.,Zott, C.(2001).Value Creation in E-Business.Strategic Management Journal.22,493-520.

Armstrong, A. G.,Hagel, J., III(1996).The Real value of On-line Communities.Harvard Business Review.74(3),134-140.

Barney, J. B.(1991).Firm Resources and Sustained Competitive Advantage.Journal of Management.17,99-120.

Barney, J. B.(1997).Gaining and Sustaining Competitive Advantage.MA:Addison-Wesley.