應用DEMATEL建構文創設計商業模式之外部環境評價模型：以設計產業為例

臺灣設計師屢屢獲世界設計大獎肯定，但設計師必須面對永續發展的商業模式考驗；然而，商業模式受到外部環境影響，故本研究旨在建構文創設計商業模式之外部環境評價模型，藉由Osterwalder& Pigneur（2010）歸納文創設計商業模式之外部環境為4個主要構面共18準則指標，輔以決策實驗室分析法（Decision Making Trial and Evaluation Laboratory, DEMATEL）為研究方法。研究發現D_3關鍵趨勢構面為主要肇因源，D_2產業力量構面為最終被影響構面；C_(12)政策法規趨勢準則乃主要肇因準則，而C_(10)利害關係人準則乃最終被影響準則。研究結論：（1）修訂符合時勢潮流之政策法規、（2）掌握動態市場變化、（3）需要中長期資金挹注孕育孵化、（4）提昇成本效益、（5）建立文創設計力循環機制。

關鍵字

文創設計；商業模式；決策實驗室分析法

並列摘要

Taiwanese designers repeatedly affirmed by the World Design Awards. But it was often only momentary joy. Because the designers must confront many trials from works, products, and goods. Since the critical of sustainable development is perfect business model. However, the business model will be impacted by external environment. Therefore, this study will build the external environment evaluation model of the business model of culture creative design by DEMATEL (Decision Making Trial and Evaluation Laboratory) to analyze the Causal-Result Network Relation. This study could make business model strategy analysis and build up the strong fundamental for Design Industry. The study built the external environmental evaluation model of business model for culture creative design by four dimensions eighteen criteria (Osterwalder and Pigneur, 2010). We found the cause dimension is D_3 Critical Trend and the effect dimension is D_2 Industrial Power. By the overall criterias, the cause criteria is C_(12) The Trend of Police & Rule and the effect criteria is C_(10) Stakeholders. The conclusions are (1) make the proper police and rule before industrial developing; (2) follow the dynamic marketing of environmental development for global culture creative design; (3) hatch the culture creative design by mid-long term capital supporting. (4) promote the cost performance of product manufacturing and service providing; (5) build the cycle mechanism of keeping promotion for culture creative design.

並列關鍵字

Culture Creative Design ； Business Model ； DEMATEL

參考文獻

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